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So I’d like to share with you seven
beliefs I have on brand first of all
understand it is your most important
asset that’s your reputation ask your
clients how they perceive your brand do
a lot of research we do so much research
you have no idea after each show certain
disarray we ask our customer what do
they think of our show which act did
they like the most which act they didn’t
like and and we’re able to gather so
much data that were able to change some
content of our shows to make sure that
we are relevant after a few years don’t
sell a product or a service I’m sure
you’ve heard that many times in the last
two days sell a customer experience
that’s what we sell you not only come to
a show you come to an environment that
is a great experience monitor what is
said about your brand on social media
and measure everything you do that’s
quite analytical for a crazy company
like ours but we can afford to be crazy
because we understand what we can be
crazy about and how to how to do it only
associate yourself with best brand
that’s what we did with the Beatles and
that’s what we did with James Cameron
it’s a way to accelerate the reach and
the credibility of your brand and
nurture your brand at all cost
and insted a world when really the
economy is changing the technology is
changing it’s so so important that you
remain relevant there was a guy who was
the CEO of Kodak one day they don’t
understand
I’m sure you know the story but kaduk
had the entire digital technology and
the guy said no I’m not going to use it
because I prefer to print things this
company disappeared for me this is the
ultimate example that if you don’t
remain relevant one day someone will
take over your industry and what will
take over your organization business
development there again you have to be
creative the way you’re building your
business and you never know when you
will meet someone that will bring you a
business opportunity
you.