Aumenta el tamaño del texto
Menú Principal
Show of hands
how many of you when you were in school
were sent to the principal’s office
raise your hand
oh a lot of early disrupters today
you were these silly little things and
now well you are taking
over the world like the telephone did to
the telegraph like the automobile did to
the horse and buggy more recently we’ve
seen toyota disrupt general motors
netflix disrupted blockbuster and now
cable
tv
disruptive innovation it follows a
framework
the disrupter secures a foothold at the
low end of the market think netflix in
the 90s
initially its products were inferior its
position weak
blockbuster could have crushed them like
a cockroach
but they didn’t market leaders rarely
bother it’s just a silly little
door-to-door dvd rental service let’s go
after bigger higher margins
better the bad news or the good
depending on your point of view is that
once a disrupter gains a foothold it
too is motivated by bigger better
stranger things
and so it goes
personal disruption is how you take all
these ideas and make them
meaningful to you
you start at the bottom of a ladder
climb to the top and then jump to the
bottom
of a new ladder like the children’s game
shoots
and ladders lady gaga
she is a master of personal
disruption in 2008 she goes straight to
the top of the charts and what does she
do for an encore
she jumps the bottom of a new ladder one
that could easily have put off her fan
base
what does she do she collaborates with
tony bennett
on a jazz album she does a sound of
music tribute lady gaga
at the oscars then she produces a
country album
but the jump it paid off
her performance at the super bowl in
2017 had the largest music
audience ever and now a star
is born
the big difference with personal
disruption
is that your toyota and your
general motors your netflix
and your blockbuster you’re the silly
little thing and you take
over the world
most of us most of you in this room have
to hold this
tension because you’re not a startup
it’s not your first
job the old and new have to coexist
because you
are disrupting you
you.