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Show of hands

how many of you when you were in school

were sent to the principal’s office

raise your hand

oh a lot of early disrupters today

you were these silly little things and

now well you are taking

over the world like the telephone did to

the telegraph like the automobile did to

the horse and buggy more recently we’ve

seen toyota disrupt general motors

netflix disrupted blockbuster and now



disruptive innovation it follows a


the disrupter secures a foothold at the

low end of the market think netflix in

the 90s

initially its products were inferior its

position weak

blockbuster could have crushed them like

a cockroach

but they didn’t market leaders rarely

bother it’s just a silly little

door-to-door dvd rental service let’s go

after bigger higher margins

better the bad news or the good

depending on your point of view is that

once a disrupter gains a foothold it

too is motivated by bigger better

stranger things

and so it goes

personal disruption is how you take all

these ideas and make them

meaningful to you

you start at the bottom of a ladder

climb to the top and then jump to the


of a new ladder like the children’s game


and ladders lady gaga

she is a master of personal

disruption in 2008 she goes straight to

the top of the charts and what does she

do for an encore

she jumps the bottom of a new ladder one

that could easily have put off her fan


what does she do she collaborates with

tony bennett

on a jazz album she does a sound of

music tribute lady gaga

at the oscars then she produces a

country album

but the jump it paid off

her performance at the super bowl in

2017 had the largest music

audience ever and now a star

is born

the big difference with personal


is that your toyota and your

general motors your netflix

and your blockbuster you’re the silly

little thing and you take

over the world

most of us most of you in this room have

to hold this

tension because you’re not a startup

it’s not your first

job the old and new have to coexist

because you

are disrupting you