Aumenta el tamaño del texto
Menú Principal
Show of hands how many of you when you
were in school were sent to the
principal’s office raise your hand
oh ha ha a lot of early disruptors today
you were these silly little things and
now well you are taking over the world
like the telephone did to the telegraph
like the automobile did to the
horse-and-buggy more recently we’ve seen
Toyota disrupt General Motors Netflix
disrupted Blockbuster and now cable TV
disruptive innovation it follows a
framework the disruptor secures a
foothold at the low end of the market
think Netflix in the 90s initially its
products were inferior its position weak
Blockbuster could have crushed them like
a cockroach
but they didn’t market leaders rarely
bother it’s just a silly little
door-to-door DVD rental service let’s go
after bigger higher margins better the
bad news or the good depending on your
point of view is that once a disrupter
gains a foothold it too is motivated by
bigger better stranger things and so it
goes personal disruption is how you take
all these ideas and make them meaningful
to you you start at the bottom of a
ladder climb to the top and then jump to
the bottom of a new ladder like the
children’s game chutes and ladders Lady
Gaga she is a master of personal
disruption in 2008 she goes straight to
the top of the charts and what does she
do for an encore she jumps to the bottom
of a new ladder one that could easily
have put off her fan base what does she
do she collaborates with Tony Bennett on
a jazz album she does a Sound of Music
tribute Lady Gaga at the Oscars then she
produces a country album but the jump
it paid off her performance at the Super
Bowl in 2017 had the largest music
audience ever and now a star is born the
big difference with personal disruption
is that your Toyota and your General
Motors your Netflix and your Blockbuster
you’re the silly little thing and you
take over the world most of us most of
you in this room have to hold this
tension because you’re not a start-up
it’s not your first job the old and new
have to coexist because you are
disrupting you.