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Four years ago there’s an experiment
conducted with chickens chickens were
put into a cage and stopped into the
cage for half a year
one day the gates were open to the
beautiful green grass the birds were
singing the bluebird sky and it was
amazing the chicken went out off the
cage and what do you think happened then
the word straight back in again I call
it the chicken cage syndrome and right
now I see 600 beautiful chicken cages in
this room sorry but the reality is we
you and I afraid of chains are in fact
that’s not right we’re afraid of the
unknown and that’s called Chains white
so the chicken cage syndrome is
fascinating I want to share a philosophy
with you regarding the chicken Cades so
if you imagine you see four chicken
cages from above he’s one chicken kids
here’s another and here’s another and
another
now this is a question for you guys he’s
the gates they’re now being opened right
you see everything from top where would
you place the corn to get the chickens
out in the center you saying that you
said that wrong so why is that wrong
I’ll tell you why do you remember when I
asked you a Christian just about 30
minutes ago I said to you how many of
you are deeply irrational I looked at
you when I asked that question and you
did this one here we want to comply with
other people just like Amy didn’t want
to do it so what happens is if this corn
is that far that she can will look out
you look at all the other chickens and
conclude go back in again but if I
another hand plays a little piece of
corn here
the chickie will go out take the corn
mmm enjoy it and go back in again and
then it will take another corn and
suddenly you can get the chicken out why
do I explain that because the reality is
that when we talk about long-term
visions it’s nearly impossible because
we have no patience whatsoever in an
organization in them all
you can’t even concentrate listening to
me right now because you want to check
that message which is so sexy on your
phone right that visit our attention
span is now lower than a goldfish and a
goldfish is seven seconds so my point is
right now we need to create what I
define as 90-day interventions small
quick wins and that is what we solve a
Swiss a little intervention would
suddenly created a ripple effect
throughout the organization we
celebrated it to everyone say hey look
at this is possible to make a change and
people certainly got hope and the dare
to take one corn at a time
you.