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If we’re going to make this work if
business is going to win the respect of
societies and if we’re going to deal
with all these societal problems we’re
gonna have to link society with core
business strategy we can’t just have a
little recycling program and think that
we’ve done anything that is that doesn’t
matter it’s not powerful we’ve got to
connect our core of what we do as a
business with this whole new dimension
of societal problems and the need for
societal impact and in order to do that
I think that the sort of animating idea
the great possibility that we now have
is is is we named in an article in 2011
the concept of shared value how can
create we create social benefit and
business benefit at the same time
because if we can do that we have enorus
power in business we have the most
resources we have tremendous
capabilities in business but how can we
make business powerful in affecting all
the social issues that we face and
you’re hear from a lot of different
communities around the world and the
social issues are different in every
community but the question is what’s our
job and how can we regain the confidence
in business as a good thing for society
and how can we regain our legitimacy and
how can we regain the acceptance of
capitalism.